We have a hunch that the trend for customisation will continue to redefine retail.  When customers purchase a product they want choices beyond personalising it with their name. They want it to truly fit and enhance their lifestyle.

The same can be said for retail intelligence solutions.  Sure it is nice to see a management platform with your branding, but retail is being redefined by solutions that fit and enhance your brand and business culture.  Not just a front of house phenomenon, retailers, centre managers and investors should be offered customisation too.

Picture a plain pair of trainers and all the colours in the rainbow to choose from.  Now add laces, a different midsole, then choose a colour for the tongue text logo, and okay, okay, sometimes too many choices can be overwhelming.  Building business intelligence solutions for shopping malls, outlets and retail portfolios has given us the experience to provide a management platform with 1-click preset reporting, but it also comes with a plethora of choices and versatile data-mining tools.

Customise your dashboard or visualisations to get data delivering for you.  Retail Advantage is helping our clients achieve a better ROI from multiple data sources with the best view on data personalised to each business role.  From trainers to tech solutions, customised products will prosper. 

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#1 Lose Weight

With the pool of data available expanding more quickly than waistbands on Christmas day, cutting-down on spreadsheets and reporting methods that require constant attention from staff is a must.  People count data, traffic and flow counters are often delivered from different providers in many different formats.  

A retail management platform makes multiple data sources more digestible.  With the right solution, you can combine footfall, customer monitoring systems, leasing and marketing systems with sales, budget and other KPIs to achieve an instant, streamlined view of business performance.  

#2 Be More Active

Think of all the time you could be acting on strategies rather than spending too much of it analysing, trying to make sense of the data.  

With a cloud-based solution, staff at disparate locations can produce detailed reports with regularity and confidence-in-accuracy, working from the same live data.  Many modes of analysis can be automatically generated with one-click – freeing staff huge amounts of time to act on the analysis.

Our experience even shows that staff who did not previously require access to data can find real-time summaries beneficial, and now use data to be more agile in their daily tasks. 

#3 Learn Something New

At the rate retail moves, we have to be learning constantly.  Did that personalisation event increase sales or just engagement?  Why is that brand vastly outperforming brands in that category?  Efficient, simple reporting processes deliver our clients freedom to explore new ways of learning from performance, so they can further understand and capitalise on the changing retail environment.

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Consolidate

A shopping centre’s biggest competitor is arguably the customer’s time, so quite rightly a lot of effort is spent creating cultural hubs with shops that supply both products and experiences all under the same roof.  Our experience shows that community goes far beyond the shop floor. By consolidating databases, and collecting data from site and numerous other systems, an intelligence solution can help managers across the business create community.  Do away with multiple spreadsheets that require constant attention from staff. Live, accurate data and the right retail intelligence solution opens opportunities for collaboration.  

Look at resources differently

Exploring the value of an investment is far easier with a more transparent view on progress and the results of each initiative. Clients using our dashboard-driven management software Retail Advantage are enhancing tenant coaching.  Marketing managers are using it to measure community-building activities through a variety of perspectives with intelligent, interactive tools.

Communicate Ideas

Grow community by making it easy and instantaneous to share ideas and information and further engage with a transparent view of who has seen what and when.  With a connected retail management solution, coordinating the distribution of key ideas, data or documents with managers and staff is a straightforward process with secure digital delivery.  

We have said it before and you will have to forgive us, as we are likely to say it again.  As technology advances, the goal is not to remove humans from the equation, but to empower them.  We look forward to a year ahead of rewarding exchanges between commerce and community.  

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